EP 226: Self Managing Your Real Estate Like a PRO with Dana Dunford

biggerpockets entrepreneur investher investing investor realestate rental rentalproperty wealth womeninconstruction womeninfinances womeninrealestate Jan 27, 2022

Is self-management a buzzword for you? If so, you’re not alone. So many people run from it like the plague! But in this episode, we’re going to break down the uncertainties with one of the best real estate tech innovators in the space! 

Dana Dunford is the CEO of Hemlane, a technology-enabled property management platform. The best properties are not always the ones in our own backyards, which is why Dana is a strong advocate of purchasing properties anywhere. 

She empowers real estate investors to do this by taking the pain points of property management and figuring out ways to make it more efficient. The result: An intelligent process to manage rentals from a distance while connecting them with local, licensed professionals.

In 2018, Dana was named one of the top 20 women leaders and influencers in commercial real estate tech! 

She brings such a unique background to real estate as she previously worked at Apple on their worldwide financial planning and analysis team and received her MBA from Harvard Business School.

Tune in, and by the end of the episode, you’ll be able to self-manage your real estate so well your tenants will think you’re using a full-service PM! 



• “I took, basically, the pain points of property management, figured out ways to make that more efficient, and then said, ‘Great! Now I can also invest in real estate and help others.’” (8:23 - 8:33)

• “I strongly believe it's not all or none… You can still self-manage AND have that control and transparency.” (13:45 - 13:54)

• “The factors that I do think you need to consider is one type of property that you have. That's important! And then, two, your personality type.” (17:07 - 17:16)

• “You want to build off of strengths, so things you're very good at. Know what gets you out of bed and what you love doing!” (23:21 - 23:27)

• “If you professionally self-manage: your tenants, who I consider as your customers, will think that you are using a full-service professional manager. That is the extent of what self-management successfully looks like.” (33:00 - 33:13)

• “There are so many reasons to get involved in real estate. Don't jump out of it. But do look at what you can do to improve the process.” (34:21 - 34:28)


Connect with Dana Dunford:

Email: [email protected] 

IG: @hemlane

TW: @hemlane

IN: Hemlane

Website: www.hemlane.com


All in one property management solution: hemlane.pxf.io/investher


Resources Mentioned: 


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