EP 235: The Power of Market Focus (Minisode)

biggerpockets entrepreneur investher investing investor realestate rental rentalproperty womeninconstruction womeninfinances womeninrealestate Feb 01, 2022

What markets should you get involved in? What are the best markets to move to? While these are valid questions, it’s time to challenge our thinking a bit.

Liz and Andressa start the episode by flipping these questions around. Where are you investing right now? How many markets are you in? 

It’s not so much about getting to the newest, hottest market; it’s about you. The power lies in where you decide to put your entire focus. 

Liz will talk about why focusing on one area is so essential and break down how this strategy helped her scale and even break into other markets.

If you want to dominate whatever market you’re in, dive in, get your shot of knowledge for the day, and learn the power of market focus!



• “There's such power when you're really getting focused on a market and in what you can do when you really focus on one or two markets.” (1:36 - 1:42)

• “When you're really focused on a market, you're leveraging your time, you're leveraging other people's time… the prime of leveraging is so powerful when you're focused on a market.” (4:10 - 4:44)

• “In any kind of market, you have to move quickly on that opportunity… When you know the market… you can move quickly in a way that you can’t always move when it's a new market.” (4:49 - 5:09)

• “The other thing to think about, especially when you're working with a property management company, is that when you're buying more in a particular market, you become more valuable to them.” (6:52 - 7:01)

• “I can't tell you how much easier it is to sell when you're selling a portfolio versus a ‘one property.’ You're opening yourself up to other investors.” (8:23 - 8:32)

• “I think that it's a really powerful tool when you really know the market like the palm of your hand… so if you can move quickly you can leverage everything.” (10:53 - 11:03)


Resources Mentioned: 


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