EP 254: Her Inspiring Journey From Poverty to Owning Over 2300 Units

biggerpockets debt entrepreneur finance financial struggle financialliteracy investher investing investor personal journey realestate trial womeninconstruction womeninfinances womeninrealestate Mar 25, 2022

When facing financial struggles, how is your mindset? It’s either thinking like a victim or finding ways to improve the situation. For today’s guest, she chose the latter and decided to scale exponentially in real estate.

In this episode, Ellie Perlman shares her story on how she started from poverty and turned the situation around by making the active choice of finding the common denominator of successful people. She got into the game of real estate by studying and being mentored. She points out that the way to win in this industry is treating the investors and tenants right. Being confident with yourself and utilizing the power of visualization are the ingredients for robust execution.

Ellie helps passive investors grow their wealth through multifamily investments in the strongest markets across the U.S., and maximize their returns by implementing comprehensive value-add plans to unlock investment value and increase profitability.

Stay tuned until the end to be inspired to scale and make a huge impact in the realm of real estate.



• “When you're struggling financially, you have two options. You either... be the victim…or you can say, wait a minute, what can I do to improve my situation?” (5:51 - 6:12)

• “When you don't have money, all you can think of is how do I make money. You're just obsessed with money. And and that's where I was, and I'm not ashamed to admit it.” (12:45 - 12:54)

• “If you're focused on the right things…treat tenants, employees, and investors right, the money will follow.” (17:43 - 18:50)

• “When you put a number in a specific numerical measurable target, it's much easier to set immediate goals and take actually immediate actions.” (24:21 -24:51)

• “We try not to be overly focused on certain markets and stick to them for years. We try to let the data guide us, you know, that's one of the things that we do on top of just thinking outside of the box.” (43:02 -43:14) 

• “The one thing I keep telling people [is] that when you do get advice, pay attention to who you get advice from. If they're successful in the area where you're getting the advice from, then you want to listen.” (49:04 - 49:15)


Connect with Ellie:

Website: https://www.bluelake-capital.com/ 

IG: @ellie.perlman

FB: https://www.facebook.com/ElliePerlmanRealEstate 

Twitter: @PerlmanEllie

LinkedIn: https://www.linkedin.com/in/ellieperlman/ 


 Resources mentioned: 


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