EP 256: Storytelling: The Must Have Investor Skill

biggerpockets entrepreneur investher investing investor realestate story storytelling storytelling in your business womeninconstruction womeninfinances womeninrealestate Apr 01, 2022

Believe it or not, neuroscientists point out that our decisions are mostly made by emotions. And that is how the power of storytelling comes in. As an investor, how do we harness the power of storytelling in your business?

In this episode, Karen Eber discusses the impact of sharing stories and sparking valuable conversations. She breaks down the formula for building your story and capturing the audience’s attention through authenticity. By understanding how the brain works and engaging the senses, we can optimize the manner we interact.

Karen Eber is an international consultant, keynote speaker and the CEO and Chief Storyteller of Eber Leadership Group. She works with Fortune 500 companies and has inspired many through her articles published in Fast Company, CLO Magazine, and Training Industry Magazine. Karen has 20+ years of experience and has been a Head of Culture, Chief Learning Officer and Head of Leadership Development at General Electric and Deloitte. She is a four-time American Training and Development winner. Karen is publishing a book on storytelling with Harper Collins in 2023.

Listen in to get practical tips for better storytelling and a simple four-part framework to apply to share your thoughts with impact.



• “You can use story to shift the energy to connect with people.” (9:12 - 9:16)

• “The way you get people to be open to an idea, to shift thinking, to inform influence, inspire, is through stories.” (9:48 - 9:55)

• “When you tell a story that engages the senses, the brain actually lights up in the listener as though you are the person doing the activity.” (16:34 - 16:42)

• “Stories often aren't the face value, but that higher level aspiration that you can connect to.” (22:21 - 22:28)

• “If you are telling a story and you haven't bothered to learn anything about the audience, it is a chance to lose your audience. Because if you're telling a story that's not relevant to me, I'm going to feel like you don't understand me at all.” (27:28 - 27:41) 

• “Good storytellers become good storytellers because they work at it… Don't wait for the perfect story. Take your stories and make them perfect.” (35:35 - 36:09)


Connect with Karen:

Website: www.kareneber.com 

IG: @kareneber1

Twitter: @kareneber1

Linkedin: https://www.linkedin.com/in/kareneber/ 


Resources mentioned: 


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