EP 288: Leveraging LinkedIn to Massively Expand Your Network with Donna Serdula

biggerpockets entrepreneur investher investing investor linkedin realestate womeninconstruction womeninfinance womeninrealestate Jul 22, 2022

Are you utilizing LinkedIn to your advantage?

People think that LinkedIn is just good for a job search. But as one of the fastest-growing platforms for career development and networking, it can offer a lot more than we can imagine.


In this episode, Donna Serdula shares practical tips to start your LinkedIn makeover, ways you could build your brand, expand your network, and level up your engagement.


Donna pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. The author of “LinkedIn Profile Optimization for Dummies,” she and her team of over 40 writers have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles.



• “We can approach it as mature women, and we can do it in a manner that is authentic and elegant to us.” (9:45 - 9:53)

• “You can control how others perceive you by the words and the stories that you tell.” (11:54 - 11:58)

• “We want to make sure that we are connecting with our true network, people we went to school with, our neighbors, our friends, our families.” (14:28-14:38)

• “In the LinkedIn world, it seems like the more general the hashtag, the better performing it is.” (22:11 - 22:15)

• “One of the things that I find that’s hard for them is letting go. Yes, you made some great accomplishments in your past, but you don't want to do them again because that was from your past. We've got to think about your future.” (26:43- 26:54)

• “Approach LinkedIn as this conduit for good. You’re getting on it because you want to add value. You want to educate, you want to inspire, you want to motivate.” (36:11 - 36:24)


Connect with Donna:

Website: http://www.linkedin-makeover.com/

IG: @donnaserdula

FB: https://www.facebook.com/LinkedInMakeover/

Twitter: @donnaserdula

Linkedin: https://www.linkedin.com/in/todonna

Resources mentioned: 


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