EP 371: Why You Should Treat Your Small Multi as a Large Property (Minisode)May 10, 2023
Welcome, ladies! In this minisode of the Real Estate InvestHER Show, Liz and Andresa discuss how to treat small multi-family properties like large ones. They emphasize the power of rebranding by calling residents instead of tenants and the importance of providing quality living conditions to create a sense of ownership and pride. They also suggest offering unique amenities to stand out from competitors while being mindful of expenses. Building a community within the complex, such as through block parties or a community garden, can attract new tenants.
Whether it's through rebranding, creating specific vibes, or building communities within your complex, this episode is packed with actionable advice for any real estate investor looking to up their game. So, tune in today, ladies, and learn how to make the most out of your small multi-family properties!
"Call them tenants, and you're the boss. Call them residents, and the power shifts. You're there to serve them for a better quality of life and safe property. It's a different vibe, a different energy.” (02:18 – 02:44)
"Rebranding is not just about the property; it's about building your own brand and portfolio. It's about creating the vibe you want people to feel when they come up to your building.” (04:05 - 04:25)
"Creating a sense of community within your building is essential for increasing retention and camaraderie between residents." (10:16 - 10:36)
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