EP 326: Design your Short Term Rental for Highest Profit

airbnb biggerpockets design entrepreneur home staging hotels interior design investher investing investorrealestate realestate short term rentals women in real estate womeninconstruction womeninfinance Dec 02, 2022


Today's episode is all about short-term rentals and that’s why today’s guest is Jana Uselton. She is the founder of HSRA, The Home Staging & ReDesign Alliance, and advises business owners such as Home Stagers, Designers, and Short-Term Rental Hosts on how to create a successful and growing company


As the owner of one of the largest and most successful staging businesses in the country, Jana is able to pull from her knowledge, challenges, and successes to train others who desire to be the best of the best. Jana has also teamed with many top experts throughout the country to assist in this venture, changing and improving the industry for the better. In this episode, she's going to be sharing her strategies for designing short-term rentals and tells her story about how her recent business. Jana also discusses how she has learned the hardest lesson of her career so far.



·        “Team it's always the who, not the what. Understanding that we can do more with more people, with more resources”. (08:03 - 08:15)

·        “We can talk about the design and what need the concepts that need to go in, but it's first the plan and being intentional about the experience”. (12:27 - 12:35)

·        “When it comes to on purpose, and It comes to dollars, and it comes to making sure that we're specialized knowledge, then it's time to hire the designer”. (16:10 - 16:20)

·        “Big, small, it doesn't matter, but team with the experts if you want to maximize your ROI”. (17:03 - 17:11)

·        “There are ways that we can be so intentional about the property itself and how we are dressing the property for that ideal buyer for that night or for the week”. (17:58 - 18:11)

·        “We know the market will shift. […] So always [remember]: yesterday was the time to buy, always yesterday was the time to get in, and that's gonna be the same true for today. You just have to think differently.” (35:28 - 35:44)


Connect with Jana:

Website: https://www.janauselton.com/

LinkedIn: https://www.linkedin.com/in/jana-uselton-ab203b3b/

Facebook: https://www.facebook.com/janauseltonre/

Instagram: @JanaUselton


Resources Mentioned:


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